Buying Decision Process

Buying Decision Process

Problem Recognition - In case of Amul Dahi the need would be for a customer to serve with lunch or dinner or requirement as an ingredient for a dish.

Information search - Information can be acquired by ad campaigns, suggestions by sales staff at a grocery store or supermarket or even through word of mouth from friends and family. Although Amul being such a popular brand does not require any form information seeking.

Evaluation of alternatives - Amul has two alternatives that is regular dahi and low fat dahi for the health cautious consumers. Other alternatives include Nestle and Danone which are major competitors to Amul but with a difference in price range hence comparision between the between the brands does not arise.

Purchase Decision- In above steps, the customer has already made perceptions about the brand and has an intention of buying the most preferred brand. with consumer friendly prices, trust in the brand and options to choose from the available options along with brand image will help the customer in finally buying Amul dahi.

Post Purchase Behaviour-  After the consumer has bought Amul butter, the marketeer needs to look at the customer's post purchase satisfaction too, so that the customer will buy Amul Dahi again. If the customer is happy with the product, the same quality has to be maintained or excelled further more, and if the customer is dissatisfied the customer's problem should be solved and he should also be promised an improved product that will certainly try and solve his problem.