A marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers. It attempts to develop and maintain multiple perspectives on the company’s commercial activities.
“A holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that ‘everything matters’ with marketing and that a broad, integrated perspective is necessary to attain the best solution. Four main components of holistic marketing are: relationship marketing, integrated marketing, internal marketing, and socially responsible marketing.”
GCMMF is not just another organisation growing profitably, it has played a major role in supplementing the income of its producer- members, in empowering women and in providing comprehensive health care for both human beings and animals. they believe in helping the local farmers in not only giving jobs but to increase overall development.
No comments:
Post a Comment