Product mix, also known as product assortment, refers to the total number of product lines that a company offers to its customers. For example, a small company may sell multiple lines of products. Sometimes, these product lines are fairly similar, such as dish washing liquid and bar soap, which are used for cleaning and use similar technologies. Other times, the product lines are vastly different, such as diapers and razors. The four dimensions to a company's product mix include width, length, depth and consistency.
Width
Length
Depth
Consistency
The width of a company's product mix pertains to the number of product lines that a company sells. For example, if a company has two product lines, its product mix width is two. Small and upstart businesses will usually not have a wide product mix. It is more practical to start with some basic products and build market share. Later on, a company's technology may allow the company to diversify into other industries and build the width of the product mix.
The total number of items in its width are 8. ( bread spreads , cheese , desert, cooking,health drink, milk drinks,powder milk & fresh milk
Product mix length pertains to the number of total products or items in a company's product mix, according to Philip Kotler's textbook "Marketing Management: Analysis, Planning, Implementation and Control." For example, ABC company may have two product lines, and five brands within each product line. Thus, ABC's product mix length would be 10. Companies that have multiple product lines will sometimes keep track of their average length per product line. In the above case, the average length of an ABC Company's product line is five.
The total Length of product used for cooking which includes Amul Dahi are 7
Depth of a product mix pertains to the total number of variations for each product. Variations can include size, flavour and any other distinguishing characteristic. For example, if a company sells three sizes and two flavours of toothpaste, that particular brand of toothpaste has a depth of six. Just like length, companies sometimes report the average depth of their product lines; or the depth of a specific product line.
Amul dahi has 2 kinds of packaging which are cups and pouches in sizes of 200 and 400 gm in two varieties of Amul Masti dahi and Probiotic Lite so a total depth of 8
Product mix consistency pertains to how closely related product lines are to one another--in terms of use, production and distribution. A company's product mix may be consistent in distribution but vastly different in use. For example, a small company may sell its health bars and health magazine in retail stores. However, one product is edible and the other is not. The production consistency of these products would vary as well.
Width
Length
Depth
Consistency
The width of a company's product mix pertains to the number of product lines that a company sells. For example, if a company has two product lines, its product mix width is two. Small and upstart businesses will usually not have a wide product mix. It is more practical to start with some basic products and build market share. Later on, a company's technology may allow the company to diversify into other industries and build the width of the product mix.
The total number of items in its width are 8. ( bread spreads , cheese , desert, cooking,health drink, milk drinks,powder milk & fresh milk
Product mix length pertains to the number of total products or items in a company's product mix, according to Philip Kotler's textbook "Marketing Management: Analysis, Planning, Implementation and Control." For example, ABC company may have two product lines, and five brands within each product line. Thus, ABC's product mix length would be 10. Companies that have multiple product lines will sometimes keep track of their average length per product line. In the above case, the average length of an ABC Company's product line is five.
The total Length of product used for cooking which includes Amul Dahi are 7
Depth of a product mix pertains to the total number of variations for each product. Variations can include size, flavour and any other distinguishing characteristic. For example, if a company sells three sizes and two flavours of toothpaste, that particular brand of toothpaste has a depth of six. Just like length, companies sometimes report the average depth of their product lines; or the depth of a specific product line.
Amul dahi has 2 kinds of packaging which are cups and pouches in sizes of 200 and 400 gm in two varieties of Amul Masti dahi and Probiotic Lite so a total depth of 8
Product mix consistency pertains to how closely related product lines are to one another--in terms of use, production and distribution. A company's product mix may be consistent in distribution but vastly different in use. For example, a small company may sell its health bars and health magazine in retail stores. However, one product is edible and the other is not. The production consistency of these products would vary as well.
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