Distribubution Channels

Distribution Channels

f we mention in a single sentence the distribution channel is nothing but it is a process of transfer the products or services from Producer to Customer or end user

Types of Distribution Channels

1.Intensive distribution - Where the majority of resellers stock the 'product' (with convenience products, for example, and particularly the brand leaders in consumer goods markets) price competition may be evident.
2. Selective distribution - This is the normal pattern (in both consumer and industrial markets) where 'suitable' resellers stock the product.

3. Exclusive distribution - Only specially selected resellers or authorized dealers (typically only one per geographical area) are allowed to sell the 'product'.