Branding

Branding

Meaning

A brand is a symbol, a mark, a name that acts as a means of communications which bring about an identity of a given product. A brand in short is an identifier of the seller or the maker. A brand name consists of words, letter or number that can be vocalized. Brand mark is the visual representation of the brand like a symbol, design, distinctive coloring or lettering. Brand creates a bond between the customer and a product.

Definition According to American Marketing Association

a brand is defined as a name, item, sign, symbol or special design or some combination of 

these elements that is intended to identify the goods or services of one seller or a group of seller. A brand differentiates these products from of competitors.

In the word of Philip Kotler

A brand is name, term, sign, symbol or design or combination of them.

Intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.

Amul follows a family branding strategy as amul is the common brand for most product categories. by adopting a family brand, GCMMF skillfully avoided interunion conflicts and created an oppurtunity for the union members to cooperate in developing products.

Brand Name: Amul

It is an abbreviation for Anand Milk Union Limited

The word Amul is derived from the Sanskrit word Amulya, meaning invaluable

Gives a sense of trust and consistency

Easy to memories, pronounce

Brand Logo:

The Amul girl was created by Eustace Fernandes in 1967

The Amul girls was initially only used for butter, but now we can she is also used to promote Amul ghee and milk 

She is also considered as the most popular brand ambassador

Brand Slogan: 

Amul the brand has its slogan as "Amul - The Taste of India"

Amul butter has its slogan as "ye bhi koi puchne ki baat hai"

Brand Promise: 

 The message clearly states about quality and superior taste.

It also clearly tells about being ready to cater to the whole country, thus generating trust

Amul  usually does not co-brand.