Sales Management

SALES MANAGEMENT

Sales management can involve any of the following activities: 

(1) formulation of sales strategy through development of account management policies, sales force compensation policies, sales revenue forecasts, and sales plan,

 (2) implementation of sales strategy through selecting, training, motivating, and supporting the sales force, setting sales revenue targets, and

 (3) sales force management through development and implementation of sales performance, monitoring, and evaluation methods, and analysis of associated behavioral patterns and costs.

For Amul, sales are typically in the retail stores. The consumer just has to ask for that particular Amul product in the retail shop or if its a super market he just has to locate it and buy it.

Amul also has some franchisee shops that offer typically only Amul products.