Creating
customer value is an integral process for the growth of a company and
developing a position in a competitive market or in this case to maintain a
position of a market leader. Amul masti dahi is part of an everyday Indian meal
and plays an important role in our diet. A consumer gets multiple values for
this product:-
- Used in number of dishes such as Dahi Wada, Dahi BatataPuri, Dahi Rice, Dahi Idli, Dahi
Raita, Kadhi and Muglai Food.
- Provides nutritional properties
- Amul Brand name
- Taste
- Consistently reasonable pricing
- Consistent quality in comparison
to local dairies
- Saves time in comparison to
making dahi at home
- Easily available in local kiranas as well as retail outlets
- Available in international
markets such as USA, Middle east , china etc so the consumer doesn’t have
to switch is brand while travelling
- They also have diversified into
flavored curd and low fat variety giving the customer more options
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